PersonaMapping™ — delivering insights into employee and team behaviour
PersonaMapping™ is SuccessMap Inc.’s proprietary analytic service that uses the Comprehensive Workplace Character and Competencies Evaluation Index (CWCCEI) to deliver deep, actionable insights into individual and team characteristics. The Persona Index™ is a short, yet comprehensive survey instrument developed to provide a nuanced profile of an individual’s character, competencies, and behavioural tendencies. Drawing from contemporary multidisciplinary frameworks and scholarly research, the index synthesizes robust psychometric methodology with modern demands for holistic human assessment. In doing so, it aligns with current trends in personality, occupational, and behavioural science, which emphasize multidimensional frameworks and real-world relevance in applied contexts.
The primary aim of the Persona Index™ is to capture an expansive set of attributes encompassing core character traits, social competencies, and ethical orientations. Organizations are demanding increasing tools that enable employees to promote effective, efficient and ethical participation in diverse social, educational, and workplace settings. By bridging the domains of character and practical competency — a dichotomy often separated in classic assessments — the Persona Index™ enables individuals and professionals to understand both how people aspire to be (character) and what they actually do (competency), thus gaining a more actionable and real-world understanding of employee behaviour.
Unlike traditional mapping that relies only on demographics or role descriptions, PersonaMapping™ integrates advanced assessment data to capture the unique blend of character traits, behavioural tendencies, and core competencies each team member brings to the workplace. This nuanced understanding allows organizations to intentionally align talent with business objectives for greater synergy and performance.
Where PersonaMapping™ Can Be Used
PersonaMapping™ is a versatile solution that delivers measurable value across several talent management contexts:
- Talent Recruitment: PersonaMapping™ enhances the recruitment process by providing data-driven profiles of candidates, allowing organizations to assess alignment with both the role requirements and the organization’s mission and values. With a clear understanding of candidates’ work styles and core competencies, hiring decisions become more objective and successful, resulting in better integration, higher engagement, and longer retention.
- Talent Promotion: PersonaMapping™ is instrumental in identifying internal talent ready for advancement and crafting growth paths tailored to individual strengths and development needs. By analyzing the character and competencies of emerging leaders, organizations can design personalized learning, coaching, and professional development initiatives. This ensures high-potentials receive the targeted support needed to advance while ensuring promotion decisions align with organizational strategy.
- Workforce Alignment: During organizational restructuring or workforce planning, PersonaMapping™ delivers critical clarity. It helps organizations assess current competencies, identify skill gaps, and optimize team composition for agility and sustainability. By offering a precise, holistic view of people assets, PersonaMapping™ guides data-driven decisions about redeploying, upskilling, or restructuring teams, balancing operational needs with employee engagement and long-term performance.
PersonaMapping™ empowers organizations to unlock team potential, make informed talent decisions, and build high-performing, strategically aligned workforces for the future.